From boutique wine and music festivals in the Californian countryside to epic adventure trips in Kenya, experience businesses around the world are switching to Easol: the first experience commerce platform for managing and growing experiences, on your terms.
With Easol, experience creators like Kurt Hurst at Hide & Seek Festival are seeing their biggest sales numbers and Mantas Zvinas at SurfYogaBeer are growing their fitness adventure trip sales by 5x.
“Using Easol was the best decision we made for our business,” says Mantas. “Everything is integrated and we can easily track payments and customers.”
Considering migrating your experience business to Easol? Here’s how we make the process as quick and seamless as possible.
Build on your own domain with ease
One of the biggest concerns we hear from experience creators is website migration is costly, requiring a lot of time and technical expertise. Easol helps solve this with an intuitive website builder and website themes designed by experience commerce experts for optimal conversion rates.
Acting as a foundation for your website, these themes can then be fully customised with your branding. Create as many pages as you need with highly configurable content blocks, such as testimonials, FAQs, videos, forms etc. With these tools, you can create and launch your website effortlessly – no coding skills required!
“I was initially daunted by the fact that we’d have to move the whole website over to a new platform but the platform was so intuitive and things just worked,” says Emily Wood at WOMAD. “I actually found that once I got started with Easol, I was like, ‘oh, this is cool — I can totally do this!’”
Check out our step-by-step guide on customising Easol themes to learn more.
Go bespoke with Easol partners
Have a grand vision for your website? You can also have the option to create a fully custom theme for your experience from scratch. Designers can design without constraints and developers can bring your designs to life using Easol’s simple Liquid templating language.This means you get complete freedom in terms of site design and functionality, while also leveraging Easol’s other experience commerce features.
You can tap into our Easol Partners Directory and hire a talented, Easol-approved developer. You can also find designers and branding experts to help bring your vision to life.
“Working with Easol Partners helped us make our dream site a reality. The process was smooth and we thought the results were amazing” says Marjana Jaidi, Founder of pioneering Moroccan festival-brand Oasis.
Safeguard your SEO
Another challenge of migrating your website is ensuring your SEO is unaffected. SEO, or search engine optimisation, is the process of increasing quality website traffic from search engines. Any drastic changes to search rankings can have huge repercussions for your site traffic and revenue.
Easol comes with many tools to help safeguard your SEO, including auto-generated sitemaps, URL redirections, customisable Metadata and Google Tag Manager integration for website analytics.
Check out our guide to SEO for Easol to learn more.
Get lightning fast support
Have any questions during migration? You can count on our team of Experience Commerce Experts for support, from onboarding and setup to launch and beyond. We also have a handy Help Centre to help you navigate Easol's features.
“One of the greatest benefits has been the support that Easol provides. Our core team is small so it is a huge thing to know I have the full support of the Easol team behind us as well.” says Mantas at SurfYogaBeer. “We’re part of the Easol community and as they grow, so do we.”
